Workbridge Strategic Plan 2020-2023

Mission Statement

Delivering inclusive, successful employment opportunities

Vision

Everyone who wants a job has one, and employers choose the right person with the skills and qualities for the job.

Core Values

Value

Explanation

Excellence

We are professional, expert at what we do, and go the extra mile

Innovation

We keep pace with and lead change. We’re creative and passionate.

Authenticity

We embrace diversity and walk our talk. We are 100% accessible. We are committed to mana motuhake (self-determination), while respecting the role of the whanau in many cultures and communities.

Belief

We’re invested in success, we’re encouraging, optimistic and put people first. We work with jobseekers to maximise their strengths, and with employers to maximise their opportunities.

Resilience

We’re determined, irrepressible and adaptable

Competitive Advantages

  1. Nationwide coverage
  2. Nationally recognised and respected brand
  3. Significant employer database

Strategic Issues

  1. Unsustainable business model – Workbridge’s cost structure is unsupportable, even if current contracts are maximised because of high overhead costs and low productivity of staff constrained by the system and inefficiencies
  2. Declining jobseeker outcomes – Jobseeker employment conversion and durability rates have steadily declined over the past three years towards crisis point as they approach contractual minimums
  3. Undiversified business risks – 95% of Workbridge’s income is reliant upon a single contract with MSD
  4. Significant staff turnover – Workbridge’s turnover has been around 40% for the past three years, underpinning low productivity, increased HR costs and poor jobseeker outcomes
  5. Uncertain future – Both of Workbridge’s MSD contracts are either changing due to individualised funding or may transition to this model where services are purchased by the user rather than an agency, forcing a more customer centric and flexible operating model

Organisation-wide Strategic goals

We will focus on these three key strategic goals:

 

  1. Customer Affinity - delighting our customers
  2. Organisational Excellence – culture of leading and enabling, engagement and performance
  3. Enduring Legacy – sustainable and robust business model

Customer Segments

Customer Group

Details

Current Customers

·      Jobseekers with a disability or long-term condition that is a barrier to employment eligible for MSD funding

·      Graduates and professionals who require employment services

·      Employers who employ these jobseekers

·      People who receive a Support Funds grant

·      The Ministry of Social Development

New Customers

·      Employers who wish to purchase accessibility training, consulting and other services

·      Jobseekers who wish to start their own business

·      School leavers

·      Other Government agencies

·      Other non-government agencies, Iwi etc